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Promotional Marketing
Skill
Budget Management Experience (₹2L+)
Performance Marketing
KPI Optimization
Audience Targeting
Media Buying
Campaign Compliance
Special Category Licensing
A/B Testing
Softwares & Dashboards
Meta Ads Manager
Google Ads
YouTube Advertising
Google Analytics (GA4)
Meta Events Manager
Pixel Tracking
Ad Library Tools
Content
Promotional Videos
Political Campaign Ads
Direct-Response Copy
Ad Scripting
Creative Direction
Lead Magnets
Sales-Driven Graphics
Focusing on ROI, high KPIs, and platform compliance.
Platform Expertise: Advanced management of Meta Ads and Google Ads.
Budget Management: Successfully managed annual ad spends of ₹2 Lakhs+ with above-average KPI benchmarks (CTR, CPC, and Conversion Rates).
Creative Direction: End-to-end video production—shooting, directing, and editing promotional video content tailored for high engagement.
Specialized Licensing: Authorized and licensed to run Special Category Ads (Political Campaigns & Social Issues), ensuring full compliance with platform documentation and legal requirements.
